Explore content creation using the most in-demand, industry standard programs and platforms in the digital marketing discipline.
Master countless captivating topics including, but not limited to...
The Digital Marketing Applications Specialist program focuses on attaining or updating applications level skills used by people in developing sales & marketing materials, websites, social media platforms, and much more. With constant advancements in social media and technology, digital marketing has proven to be one of the most crucial disciplines for business growth and increased sales. Our Digital Marketing Applications Specialist program focuses on attaining or updating application skills – brushing up on your ability to develop sales and marketing material, social media accounts, websites, blogs, and much more.
Throughout your core courses, you will master content creation using current in-demand, industry-standard programs and platforms in the digital marketing discipline - including Adobe Creative Cloud, Google Ads, and Google Analytics. Learn to utilize these tools to optimize your website, improve social media accounts, identify target audiences or demographics, and create impressive marketing content such as brochures, blog posts, newsletters, posters, infographics, animations, videos, digital art, kinetic typography, motion graphics, and more.
You will then focus on getting that content in front of customers using state-of-the-art web design and social media tools including WordPress, Mailchimp, Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, TikTok, YouTube, Quora, WooCommerce, eCommerce sites, and Search Engine Optimization (SEO).
During the development of your training plan, you'll get the opportunity to choose from a list of over 200 related electives such as Tableau, Figma, Logo Design, User Interface (UI) Design, User Experience (UX) Design, Graphic Design & Theory, Windows, Migrating between Windows and Mac Computers, Salesforce, Project Management, General Management, Microsoft Office 365, Data Analysis, Blogging, Web Design & Web Development, How To Become An Exceptional Writer, Writing Tools & Hacks, Copywriting, Blogging, Content Writing, Email Etiquette At Work, Content Marketing, Marketing Strategy Business Fundamentals, Marketing Analytics, Marketing Psychology, Strategic Marketing, Google Data Studio, Cinematography, iPhone for Professional Photography, Video Production, Amazon SEO & Ads, and Ecommerce Marketing.
Students successfully completing their studies will get the chance to receive various valuable industry-recognized certifications. Additional industry-recognized certifications that are applicable to parallel industries are also available, such as Data Analytics Professional, Revit, 3ds Max, Windows, etc.
As an added benefit, if you are currently unemployed, you may qualify to have the entire program paid for, 100%, without any out-of-pocket costs to you. We are WIOA, Trade Act, Section 30 and GI Bill Approved. We also offer various other financing options.
Not sure where to start? Our counselors are here to help you put together a customized program to meet your past experience, current interests, and future goals.