Learn the skills behind Sales & Marketing success.
Gain real-world skills in strategy, negotiation, analytics, customer-relationship management, and more.
Our Sales & Marketing Management training program is designed to equip students and industry professionals with the skills needed to excel in today’s competitive marketplace.
Throughout the program, students learn how to manage a team, set measurable goals, develop effective sales strategies, optimize sales and marketing campaigns, and strengthen client relationships for long-term business growth.
They'll also explore key sales and marketing topics including marketing campaign development, branding, content strategy, performance metrics, data analysis, digital marketing, search engine optimization (SEO), and beyond.
Moving on in the program, student will explore courses on how to leverage digital marketing channels, improve brand positioning, optimize ROI, and utilize data analytics to maximize return on investment.
They will also learn about Customer Relationship Management (CRM), CRM tools, and digital marketing software used throughout the sales and marketing industries. Through these CRM tools, students gain experience learning how to segment customer, track customer interactions, enhance the customer experience, leverage social media platforms, and market with email marketing.
Students may also choose to take elective courses in negotiation tactics, closing techniques, product marketing, B2B vs. B2C sales, advertising, automation, artificial intelligence (AI), e-commerce, event marketing, financial analysis, budgeting, and beyond.
By the end of the Sales & Marketing Management training program, students will have an increased knowledge on how to lead high-performing sales and marketing teams, make data-driven decisions, and foster a culture of strategic thinking within their organization.
Students also have the opportunity to take elective courses designed to help them build real-world career skills, boost professional confidence, advance in their industry, and navigate the job market with success. Electives cover topics including resume writing, interview techniques, portfolio creation, salary negotiation, public speaking, and business etiquette. Whether preparing for a job interview or aiming to advance in their current role, these elective courses help students learn skills they can apply throughout their career journey.
Set yourself up for career success by obtaining industry-recognized certifications, gaining crucial hands-on experience, and learning career-specific skills essential to succeeding in the industry.
At Visible Edge, we tailor our Education & Training programs to fit all experience levels — from beginners to advanced industry professionals. Not sure where to start? Contact our team to unlock new career opportunities. Our counselors help you create a customized training plan based on your past experience, current needs, and future goals.
If you're currently unemployed, you may qualify for full program funding — 100% covered with no out-of-pocket costs to you. We are WIOA, Trade Act, and Section 30 approved. Visible Edge also offers various financing and funding options.
Upon completion of the program, students may obtain industry-recognized certifications including, but not limited to:
HubSpot Inbound Marketing Certification
Google Ads Certifications
Google Analytics Certification
Artificial Intelligence (AI) Certification
and more.