The marketing world is constantly changing. With advancements in social media and technology, Digital Marketing and Web Design have proven to be two of the most crucial disciplines for business growth and increased sales. Throughout this program, you will master content creation using the most in-demand programs and platforms in the digital marketing discipline - including Adobe Photoshop, Illustrator, After Effects, InDesign, Premiere Pro, and more. You will then focus on getting that content in front of customers using state-of-the-art web design and social media tools such as WordPress, Google Analytics, Mailchimp, Facebook, Twitter, YouTube, and more.
Learn to create your own website, optimize social media platforms, create marketing content such as brochures, blog posts, newsletters, posters, animations, videos, and more. You will also discover how to utilize SEO to dramatically strengthen your online presence and gain loyal customers. Additionally, you will utilize Analytics to maximize ad efficiency, discover marketing strategies, avoid common mistakes, increase traffic, and utilize best practices.
A wide range of in-demand and unique electives are also included in this program that will increase your employment marketability over other traditionally trained candidates. Elective topics include a deeper dive into Adobe products and an opportunity to learn programming skills in Java, DJANGO, Python & Drupal. Learn to drive leads to your website with Microsoft Bing, Google Ads & Analytics, Search Engine Optimization (SEO), eCommerce with WordPress & WooCommerce and Email Marketing. You may also choose to explore Cinematography, iPhone Photography, and Video Editing & Production. We also have a full array of Microsoft Office related electives including Excel, Outlook, PowerPoint, Project, Publisher, Teams, Visio, Word and more. To keep your marketing tasks organized and ensure on-time delivery we also offer electives in Project Management.
Our counselors are available to help put together a customized program to meet your needs.