Digital Marketing Application Specialist


The Digital Marketing Applications Specialist program focuses on attaining or updating applications level skills used by people in developing sales & marketing materials, websites, social media sites and much more. With advancements in social media and technology, Digital Marketing has proven to be one of the most crucial disciplines for business growth and increased sales.

In the core program alone, you will master content creation using the most in-demand, industry standard programs and platforms in the digital marketing discipline - including Adobe Photoshop, Illustrator, WordPress, InDesign, and Google Ads & Analytics. Learn how to use the tools to create your own eye-catching websites, optimize social media platforms, create marketing content such as brochures, blog posts, newsletters, posters, animations, videos, digital art and more. The core program also includes the preparation and exam for the industry recognized Google Analytics Certification.

You will then focus on getting that content in front of customers using state-of-the-art web design and social media tools such as WordPress, Canva, After Effects, Premier Pro, Java, DJANGO, Google Analytics, Python, Mailchimp, Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, YouTube, WooCommerce, and more. You will also be given the opportunity to earn an industry recognized certification in Adobe XD!

During the development of your training plan, you will be able to choose from a list of over 150 related electives that include topics and learning tracks such as, Android Mobile App Developer, Full-Stack Web Developer, Hadoop/NoSQL Data Science Stack, HTML, Java Programmer, PHP Developer, Windows Presentation Foundation (WPF) Essentials, Adobe Captivate Fundamentals, Logo Design, Principles & Practices for UI Design, UX Design & User Experience Theory, Graphic Design & Theory, Adobe Dreamweaver, Figma, Adobe Lightroom Photo Editing, Cinematography, iPhone for Professional Photography, PowerPoint and Animated Videos, Video Production, Windows 10 Essentials, Migrating between Windows and Mac Computers, Salesforce, Project Management Essentials, Create Animated Explainer Videos with PowerPoint, Microsoft Word, Excel, Visio, Publisher, Teams, Data Analysis with Pandas and Python, Blogging, Web Design & Web Development, How To Become An Exceptional Writer, Writing Tools & Hacks: Copywriting/Blogging/Content Writing, Email Etiquette At Work, Content Marketing Masterclass, Marketing Strategy Business Fundamentals, Marketing Analytics, Marketing Psychology, Strategic Marketing, Google Data Studio, Dreamweaver (Adobe), SEO, Amazon SEO & Ads, and Ecommerce Marketing.

Students will have the opportunity to receive an industry recognized Content Marketing Certification from the American Marketing Association (AMA) and a 1-year Membership in the AMA. Additional optional industry recognized certifications are also available for Data Analytics Professional, Web Analytics, Microsoft Bing, Content Marketing Certification (AMA), Facebook, Google, HubSpot, plus the following certifications from the American Marketing Association (AMA) - Marketing Management, Sales Management, Digital Marketing Pro, SEO, and Social Media Marketing for Businesses.


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