Digital Marketing & Animation
If a picture is worth a thousand words, an animation is worth a million. We live in a world of instant gratification. Pick up an old magazine from just a few decades ago and you will find long-winded explanations of why you should buy a company’s products. Today you have just seconds to grab someone’s attention. “Show me why I should buy this product”. Some advertisements only have a picture and the product’s name. Some commercials have no verbal words, just motion. They catch your attention, and you ask, “What is this commercial for?” and at the very end you see a product name.
In this version of our Digital Marketing Program, you will master content creation using the most in-demand programs and platforms in digital marketing including Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and more. You will then focus on more advanced content creation including photorealistic renderings and animations using products such as KeyShot, After Effects, V-Ray, 3ds Max, Maya, SolidWorks, and Blender. Finally, you will step into the world of Augmented Reality and Virtual Reality with Unity & Unreal Engine.
Elective topics include a deeper dive into Adobe products and an opportunity to learn programming skills in Java, DJANGO, Python & Drupal. Learn to drive leads to your website with Microsoft Bing, Google Ads & Analytics, Search Engine Optimization (SEO), eCommerce with WordPress & WooCommerce and Email Marketing. You may also choose to explore Cinematography, iPhone Photography, and Video Editing & Production. We also have a full array of Microsoft Office related electives - including Excel, Outlook, PowerPoint, Project, Publisher, Teams, Visio, and Word. Additionally, to keep your marketing tasks organized and ensure on-time delivery, we also offer electives in Project Management.
Our counselors are available to help put together a customized training program to meet your needs. For more information, please refer to our Digital Marketing & Animation page, view the brochure, or contact us.