Have you adopted augmented reality to improve your customer satisfaction?

Typically, manufacturers with engineered-to-order products rely on collaborative selling processes to meet the constantly changing needs of their customers. Sales cycles for products like complex industrial equipment often involve multiple quotes, designs, and configurations. Your primary goal of customer satisfaction is often lengthy and costly. However, augmented reality can provide manufacturers with a solution.

With AR, customers can experience and interact with full-scale, virtual versions of the product that they're ordering. AR allows manufacturers to get it right the first time and deliver the exact product their customer wants. There are three primary ways that manufacturers use AR to increase customer satisfaction:

Optimize customer experience

A big challenge is that many buyers want to see and experience products before-hand. Often times, manufacturers ship physical prototypes to their customers for this purpose. Then, they reconfigure the product as needed until it reaches their customer's needs. This approach may be able to eventually close a sale, but from a budget and timing stand point, it's far from ideal. By using an AR solution, manufacturers can significantly improve upon this process.

Augmented reality is immersive and highly-detailed, which allows your customers to visualize and experience products in a more efficient way. AR eliminates the need to keep creating or re-creating various physical prototypes; saving you time, money, materials and headaches. Overall, augmented reality solutions bring buyers and sellers closer together and allow them to collaborate throughout the process.

Improve product information

Virtual equipment models also provide customers with rich details about product capabilities. With a printed manual, these details and capabilities would be inaccessible, misunderstood, or poorly represented. With AR authoring softwares, like Vuforia for example, manufacturers can embed information directly into the experiences that they design. This results in the customer’s journey becoming faster and much more enjoyable. Interactive AR experiences also help improve how much users absorb and retain information.

Sales and marketing organizations can access cloud-based AR experiences from anywhere with their mobile device or wearable devices. This equips them with an impressive tool for customers, trade shows, on the road, and more. Individuals can really envision exactly how the product will look, operate, and more. Sales teams are also utilizing AR to easily personalize product experiences, leading to better engagement with customers and prospects.

Faster time to value for customers

Augmented reality drives faster time to value for businesses that are investing in built-to-order industrial equipment. It accelerates the sales cycle and optimizes the customer's product experience. AR enables you to reach larger audiences faster by allowing you to immediately access AR experiences through a smartphone, tablet, or headset. This could also lead sales and marketing organizations to scale their efforts globally. Businesses that experience virtual product demos move through the purchase journey faster and with more confidence, walking away satisfied as a result.